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Working notes. Numbers attached.

What we learned running live accounts — the decisions, the tradeoffs and the figures behind them. No listicles.

Paid media14 August 20262 min read

We cut ad spend 65% and conversions went up. Here's what we removed.

A paid account that spends more every month isn't necessarily growing. At ACE Money Transfer we rebuilt acquisition from scratch, spent a fraction of the previous budget, and delivered more.

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Automation22 July 20262 min
Speed to lead is the cheapest conversion win you're not taking
You can spend months optimising creative for a 10% lift, or you can answer enquiries in seconds instead of hours. One of those is a build; the other is a configuration change.
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E-commerce30 June 20262 min
Peak season is the worst time to buy cold traffic
Everyone raises budgets in Q4 and bids against each other for the same impressions. A £2,529 Meta budget returned £10,174 by refusing to play that game.
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Working notes. Numbers attached.

We cut ad spend 65% and conversions went up. Here's what we removed.

Speed to lead is the cheapest conversion win you're not taking

Peak season is the worst time to buy cold traffic