About
The person who pitches you is the person in your account.
Automana is small on purpose. There is no account-management layer between you and the work, and no junior inheriting your budget three weeks after the pitch.
- Emailinfo@theautomana.com
- Phone+92 321 9010405
- Or book straight in30-minute call
Hani Aamer Pawar
Founder & Chief Executive
- $1.1M+
- Ad spend managed
- 186K+
- Leads & conversions delivered
- 4.02×
- Peak return on ad spend
- 65%
- Spend cut, output up
Track record
Six years, five markets.
Sectors and markets rather than logos — client names stay between us and the client. The figures are all from documented accounts and can be walked through on a call.
2025
E-commerce growth lead
Luxury food & gifting · UK
Ran a 45-day seasonal campaign on a deliberately lean budget. Chose retention-first over cold acquisition at peak auction prices: paid social restricted to high-intent retargeting, lifecycle email carrying repeat revenue. £27,170 in revenue from £2,529 of media, at 4.02× on the paid side.
2024 – 2025
Digital acquisition & growth specialist
Cross-border fintech · UK, 40+ corridors
Owned paid acquisition across Google, Meta, TikTok and Apple Search Ads. Rebuilt the account structure from scratch, cut spend 65% against the prior baseline while raising conversions, and designed a referral programme that produced 25,061 signups in a single month — the highest in the company's history.
2020 – 2024
Marketing lead & paid ads strategist
Home services, solar & real estate · US, UAE, Pakistan
Managed $500K+ in ad spend across three verticals and three markets, scaling daily budgets to $8K–$10K and producing 1,500–2,000 leads a day. Built the CRM integration and routing automation alongside the campaigns so the sales floor could work the volume.
Since 2019
Independent performance marketer
Worldwide
Freelance paid media for founders and small teams, which is where the habit of publishing the numbers came from. You cannot hide behind a deck when the client can see the account.
How we work
Four things we will not bend on.
The channel split is an output, not an opinion
Arriving with a fixed view about which platform wins is ideology, not analysis. Split the data by country, channel and objective first; let the budget follow what it says.
Cheap traffic is not the goal
Cost per click is the easiest number to improve and the least useful. The only figures that matter are cost per qualified lead and what happens to it afterwards.
The work is yours
Accounts, creative, tracking, landing pages and documentation stay in your name throughout. No agency should be able to hold a client hostage with access.
Say the uncomfortable thing early
If the offer is the problem rather than the ads, you get told in week one. That conversation costs less than three months of spend proving it.
Platforms
Hands-on, not certified-on-paper.
- Google Ads
- Meta Ads
- TikTok Ads
- Apple Search Ads
- Reddit Ads
- GA4
- Google Tag Manager
- Adjust (MMP)
- Klaviyo
- Braze
- GoHighLevel
- Semrush
Easiest way to judge this is a call.
Thirty minutes, your account open, and an honest read on whether there is anything worth doing.